Case
Google
Ads…
Food delivery is one of the most competitive and dynamic niches in e-commerce. Here, the purchase decision is made instantly (“I want to eat now”), and the cost of making a mistake in advertising settings is extremely high due to high bids per click and active competition for top positions.
Niche: Food delivery (sushi, pizza, ready meals)
Project: cookdrive.com.ua
Period: 3 months
Tool: Google Ads (contextual advertising)
[insane roas 1162% ]
[ Main goals of the project ]Optimize advertising budget and stop wasting money on untargeted traffic.
- also:
- Scale order flow and revenue
- Ensure the highest possible ROAS (return on advertising investment)
[ Results in numbers (3 months) ]We have dramatically improved our order flow and sales volumes thanks to high-quality setup and management of our advertising account.
- External advertising expenses
- 1250$
- Total advertising revenue
- 15000$
- Return on advertising (ROAS)
- 1,162.5% (each S 1 invested brought $ 11.6 in income)
- Google Ads’ share in the company’s total revenue (50000 $)
- 29,43%
[ case summary ]The correct structure of the advertising account, regular minusing of untargeted traffic, and systematic work with bidding strategies allow you to receive over 15000$ of income with a budget of only ~1250$.
- Google Ads has become a powerful driver of business growth, providing almost 30% of the company’s total revenue over the period described.
[ Portfolio ]
# Recent Projects
[ What was done (Strategy and Implementation)]
# what we do
01
Deep segmentation and campaign structure
We divided advertising campaigns by key product areas and query types, which allowed us to flexibly manage budgets and bids:
Brand Search (STS): Captured hot brand traffic. The campaign took 49.43% of all advertising revenue, spending only 150 $. This provided protection from competitors and maximum conversion.
Food Delivery Search (STS): The general demand campaign attracted 18.59% of total revenue, demonstrating excellent work with hot queries from users looking for delivery of lunches and ready meals.
Sushi Delivery Search (STS) and Pizza: Spot work with popular menu categories. A constant flow of orders was generated for the highest-margin positions.
02
Using the BMT (Broad Match Type) approach + Smart Autobets
Thanks to properly configured analytics and collection of negative keywords (minus words), we effectively used Google Ads auto-strategies with broad match type (BMT). This allowed us to reach the maximum number of relevant queries from potential customers at a lower cost per click than our competitors.
03
Setting up end-to-end analytics and value tracking
All conversions and order amounts were recorded through the analytics system. This allowed Google’s optimization algorithms to learn not just from the fact of the “application”, but from the actual turnover, focusing on attracting customers with medium and high checks.
Want a similar result for your business?
If you want to stop wasting your advertising budget and strive to get a stable flow of customers with a high return on investment, contact us for a consultation and audit of your account!
[write us for leads]